Actors Rakul Preet and Jackky Bhagnani have partnered with Invision Brands to bring global lifestyle brands to India. The partnership aims to introduce easyGym, 5àsec, and Blenz Coffee to the Indian market through a franchise network. easyGym is a UK-based fitness chain, 5àsec is a French textile care and dry-cleaning brand, and Blenz Coffee is a Canadian café brand.
The brands will be rolled out across major Indian cities, with a focus on creating new avenues for first-time entrepreneurs through the franchise model. The partnership is expected to create 250 locations in the first five years, with a focus on sustainability and good customer service.
Rakul Preet and Jackky Bhagnani have expressed their passion for the lifestyle and wellness space, citing their personal experiences with fitness and coffee. They believe that the market is not as crowded as it seems, and that there is a huge opportunity for growth in the Indian market.
The rollout plan includes starting with tier two cities, with Blenz Coffee opening its first location in Chandigarh. easyGym has already started operations, and 5àsec is set to open its first location in Hyderabad next month.
