Italian luxury carmaker Ferrari expects the proposed India–EU Free Trade Agreement (FTA) to significantly improve accessibility and accelerate demand in the Indian market.
Charles Antoine Geneste, Head of Southeast Asia and India at Ferrari, said the anticipated reduction in import duties could materially lower entry barriers for potential buyers.
The FTA could reduce import duties from around 110% to 30%, translating into a roughly 30% reduction in retail price for customers, Geneste said.
Ferrari intends to pass on the benefits of any duty reduction directly to customers.
Despite the potential for increased demand, Ferrari reiterated that its global philosophy will remain unchanged, prioritising exclusivity over scale.
India remains a relatively small market for ultra-luxury performance cars, but Ferrari sees strong structural tailwinds, from rising wealth to improving infrastructure and growing enthusiast culture.
Ferrari expects the FTA to bring in new customers and potentially accelerate purchase decisions, but emphasized that buying behaviour in this segment is not purely price-led.
The company plans to expand its on-ground presence through curated events, driving experiences, and initiatives that bring the Maranello experience closer to Indian customers.
Ferrari's India strategy remains firmly long-term, with the FTA acting as a potential inflection point rather than a fundamental shift in approach.
