This week, Amazon in India is sending out emails to customers about upcoming changes to Prime subscriptions, inviting them to pay more for another tier. This symbolises the shift from cost-effective streaming platforms to aggressive monetisation. Research and Markets estimates the video streaming market will reach $23.88 billion by 2030.
With multiple streaming platforms, it's challenging to rebuild your entertainment and sports bundle. Netflix and JioHotstar offer the best value for movies and TV show content. However, the top-tier packages for each cost around ₹12,000 per year.
Amazon Music Unlimited now has ads and no offline downloads, requiring an additional ₹99 per month for ad-free streaming. Rebuilding the bundle involves separating platforms and subscriptions that provide lifestyle utility from those that only offer content.
Pick and choose your subscriptions based on your viewing habits and drop them when there are no live matches. With streaming platforms downgrading benefits, you must remain a step ahead.
