Paid negative PR has become a growing trend in Bollywood, with actors engaging in the practice against one another.
Nawazuddin Siddiqui recently spoke about the trend, stating that it's at an 'extreme phase' and that people are losing their ability to understand and discern truth from lies.
He expressed concern that people are being swayed by paid endorsements and that actors like him don't need such tactics, as they have confidence in their craft.
The trend has been seen in recent films, including Border 2, where Varun Dhawan faced criticism over his smile and performance based on a teaser.
Nawazuddin Siddiqui's upcoming film, Main Actor Nahin Hoon, follows a struggling actor in Mumbai who forms an unexpected bond with a retired banker based in Frankfurt through online acting sessions.
