Mumbai: The Hindi film industry is eagerly awaiting the release of Dhurandhar 2, which is expected to bring much-needed relief after a dismal 2026. The film's poster features Ranveer Singh walking grimly through fire, a fitting metaphor for the crisis-ridden industry.
With a run time of 3 hours and 55 minutes, Dhurandhar 2 will be shown in over 6,000 screens across 4,500 locations in India in five languages. The makers are pulling out all stops to get the maximum footfall in theatres, with the first show expected to start at 6am and the last show at 1am.
The film's producers, Jio Studios and B62 Studios, are treating the film like an entertainment event rather than just a film release. Paid previews have already sold out, and ticket prices in multiplexes will go up to ₹3,100, the highest for a film in India.
The buzz is that film exhibitors have happily blocked theatres for 'Dhurandhar: The Revenge' for the next six weeks, elbowing out all other releases. The music rights of the sequel have been bought by T-series for ₹27 crore, while Netflix lost out on the sequel due to Jio Studios' decision to release it on Jio-Hotstar.
Reliance Retail has also created Dhurandhar-inspired merchandise and clothing, further increasing the hype around the film. The Dhurandhar franchise has re-engineered film marketing architecture, with the product engineered to demand communal viewing and the promotions starting with the first show of Dhurandhar 1.
