Bombay High Court Orders Removal of Disturbing AI-Generated Photos of Shilpa Shetty
Image Source: Internet
In a significant victory for actor Shilpa Shetty, the Bombay High Court has ordered the deletion and removal of 'extremely disturbing and shocking' AI-generated morphed photos and videos of her from social media platforms. The court's ruling was made in response to a plea filed by Shilpa, who sought protection of her personality rights and an injunction against websites and AI-generated content that allegedly carried manipulated images and videos of her. The court, led by Justice Advait Sethna, noted that the photos were 'prima facie extremely disturbing' and that no person can be portrayed in a way that affects their fundamental right to privacy without their knowledge or consent. The order stated that the images were inappropriate and unacceptable, and their portrayal would tarnish Shilpa's image and reputation. Shilpa's suit alleged that AI tools were used to clone her voice and mannerisms to create morphed images, books, and other merchandise without her authorization. The actor has been a prominent figure in Bollywood, with her last film appearance being in the 2023 dramedy Sukhee. She is set to return to the big screen in 2026 with the Kannada pan-India film KD: The Devil, alongside Dhruva Sarja, Sanjay Dutt, Reeshma Nanaiah, Jisshu Sengupta, and Nora Fatehi. The court's order directs all defendants to delete the URLs from their respective platforms, providing significant relief to Shilpa and a victory for her fight against the misuse of her personality rights.