New York, Indian fashion's growing influence on the global stage was celebrated at a special event on Madison Avenue, where leading designer Payal Singhal showcased her latest collection 'Shahnameh' at Pernia's Pop-Up Studio's new flagship store.
A curated panel discussion, hosted by South Asian Fashion Week and The Culture Tree, highlighted Indian fashion's dominance and the growing role of media and digital platforms in shaping cultural narratives and consumer behavior.
Former LVMH Chairman Anish Melwani noted that the moment feels sudden, but has been building for over 20 years, with more Indians and South Asians in positions of power and recognition of their contributions.
The event brought together leaders from fashion, beauty, media, culture, and the South Asian community, celebrating the creativity and entrepreneurship shaping the modern South Asian diaspora.
