Directors Anthony and Joe Russo sparked excitement among fans when they teased a 'surprise' linked to Marvel Studios' highly anticipated film, Avengers: Doomsday. However, the tease appeared to have led to something much smaller than fans had anticipated.
The Russo brothers' big surprise turned out to be a themed coffee shop experience, called Dom Latveria Coffee, offering speciality coffee blends and complimentary coasters. Fans who arrived at the announced location found a Doctor Doom-inspired café, with a meet-and-greet with Joe and Anthony Russo, and attendees left with bags of coffee beans signed by the filmmakers.
The pop-up shop is reportedly a rebranded Flying Horse Coffee outlet in Shoreditch, East London, near the SXSW London festival venue. The campaign culminated in the launch of the themed coffee shop, featuring several Easter eggs aimed at Marvel fans.
Fans expressed their disappointment on social media, with one user writing, 'The promotion of this movie so far needs a time travel do-over.' The reveal came a day after Marvel teased fans on X, writing, 'The Russo Brothers are teasing 'AVENGERS: DOOMSDAY' news at SXSW London. Starts June 2 at 10am. Surprise at 2pm.'
Avengers: Doomsday is scheduled for release on December 18, the same day as the third instalment of the Dune franchise, setting up a box-office clash that fans have already dubbed 'Dunesday.'
