Filmmaker Shakun Batra has launched the AI division of his storytelling studio, Jouska Films, and a quirky AI-generated video explaining the correct pronunciation of the studio's name has caught the internet's attention.
The visually imaginative clip features people floating mid-air as they break down the pronunciation step by step, culminating in pilots announcing it over an aircraft intercom.
Ranveer Singh, Ananya Panday, and Aparshakti Khurana have praised the video, with fans calling it the 'right use of AI'.
This is not Shakun Batra's first foray into AI-generated content, as he collaborated with Google India on a five-part video series in 2025, featuring short cinematic vignettes across genres.
Shakun Batra's last film was the Amazon Prime Video original Gehraiyaan, released in 2022, which received mixed reviews.
