Vivian Jenna Wilson, the 22-year-old transgender daughter of billionaire Elon Musk, has become a face of Rihanna's Savage X Fenty Pride campaign. The campaign, launched to mark Pride Month, features Wilson modeling lingerie pieces with messages celebrating LGBTQ+ identity and self-expression.
Wilson appears in both solo images and group campaign photos alongside fellow models and LGBTQ+ advocates. Her individual campaign shots feature black-and-white lingerie accented with crystal fringe and graffiti-inspired designs with Pride-themed slogans.
The campaign forms part of Savage X Fenty's annual Pride Month initiative, which celebrates LGBTQ+ communities and visibility through fashion. Wilson's latest appearance marks another high-profile collaboration with the Rihanna-founded label, following her appearance in the brand's Valentine's Day campaign earlier this year.
Her growing presence in fashion has coincided with her public advocacy for transgender rights and LGBTQ+ issues. The campaign generated significant engagement on social media, with tens of thousands of likes and hundreds of comments and reposts.
