Iran is facing one of its most turbulent periods in years, but on social media, another version of Iran is making rounds. Inside Iran Mall in Tehran, there are no visible signs of war, if one goes by video being shared by Iranians.
These videos show shoppers strolling through polished corridors; families gathered in cafes; and visitors pausing under ornate domes and chandeliers in one of the world's largest malls.
The Iran Mall was ranked the world's largest shopping mall by total area by WorldAtlas in 2023, spanning nearly 1.4 million square meters.
Located in northwest Tehran near Chitgar Lake, the project was designed as a multi-purpose 'city within a city' and is planned to cover about 1.95 million square meters when fully complete.
The mall is spread across seven floors, combining retail, entertainment, culture, and business spaces under one roof.
Over 2,500 shops are planned, with more than 700 retail units in the first phase, and parking space for 20,000+ vehicles.
Built by 25,000 workers and over 1,200 contractors, the project was led by Iranian entrepreneur Ali Ansari and holds a Guinness World Records record for the longest continuous concrete pour.
