Aam Aadmi Party MP Raghav Chadha raised questions over the misleading branding and false advertising by fruit juice beverages in India.
Speaking in the parliament, Chadha highlighted that many products are sugar syrups marketed as fruit juices, which can cause diabetes, obesity, and lifestyle diseases.
He pointed out that companies use misleading imagery on packaging, with a picture of fresh fruit juice on the front, but the back of the packaging reveals that the picture is only for marketing purposes.
Chadha sought clarity on product category, calling for products to be categorized between real fruit juice and drinks made from sugar, concentrates, and preservatives.
He urged the government to take decisive steps to protect consumers and ensure that branding and advertising practices are truthful and not deceptive.
