The Bharatiya Janata Party (BJP) deployed a multi-pronged strategy in West Bengal, categorizing poll booths into platinum, gold, silver, and bronze, appointing 'high-rise pramukhs,' and targeting NGOs and women's groups to overthrow the three-term Trinamool Congress (TMC) rule.
The party increased its active ground workers from 100,000 to 300,000, verifying their Aadhaar numbers and mapping their activities to ensure they believed in the cause.
BJP's focus on high-rises in urban areas like Chowringhee, Rashbihari, and Jadavpur paid off, with the party appointing a pramukh in charge of every high-rise in certain areas.
The party divided 45,000 booths into categories based on the work needed, with platinum booths allotted 50 workers, gold booths 25, silver booths 10, and bronze booths one worker each.
BJP's targeted outreach through NGOs and women's groups, as well as its focus on the Annapurna scheme, helped the party eat into the women's vote that Mamata Banerjee claimed as her constituency.
Union Home Minister Amit Shah's visit to the state was a gamble, but it paid off as the BJP secured a significant victory in West Bengal.
