The Delhi high court has fined Google ₹30 lakh for allowing rival companies to use Hindware's trademark as an advertising keyword without consent.
Justice Mini Pushkarna ruled that Google's active role in facilitating keyword-based advertising made it liable for the infringement.
The court held that Google profits from the mark's reputation without contributing to its creation and without the proprietor's consent.
The order could have far-reaching effects on the online advertisement market and opens up a route for legal recourse for other companies.