Kolkata: The All India Football Federation (AIFF) has secured a massive commercial deal worth ₹2,130 crore for the next 20 years for the Indian Super League (ISL) and a cup competition.
The deal, proposed by international sports technology company Genius Sports, works out to nearly ₹64 crore annually.
AIFF has also received a second bid from FanCode, an over-the-top (OTT) platform and e-commerce company, offering approximately ₹36 crore annually.
The bids are for 15 years with the option of extending them by five, and the bid amounts will have an annual 5% increase to cover inflation.
Profits will be shared on a 60-30-10 basis, with clubs getting 60%, commercial partners 30%, and AIFF 10%.
AIFF will also receive 20% of the bid value from the first year, with the federation assured of nearly ₹7.2 crore if FanCode is chosen and approximately ₹12.4 crore if Genius Sports gets the nod.
A decision on the deal is expected by the weekend, with the AIFF executive committee meeting scheduled for Sunday.
