Apple Slashes Profit Margins with 20-42% Price Hikes for MacBooks, iPads

Apple cited the rapid expansion of data centres leading to a surge in demand for memory and storage as the reason for the hike in prices. | Business News

Image source: Internet

Apple has announced a significant price increase for its MacBooks and iPads across the globe, citing a surge in demand for memory and storage due to the rapid expansion of AI data centres.

The tech giant has hiked prices by 20-42% for various products, including the MacBook Neo, MacBook Air M5, MacBook Pro, iMac, Mac Mini, Mac Studio, iPads, and Home & Entertainment devices.

The revised prices are as follows:

  • MacBook Neo - ₹79,900 (was ₹69,900)
  • MacBook Air M5 - ₹1,49,900 (was ₹1,19,900)
  • MacBook Pro - ₹2,39,900 (was ₹1,89,900)
  • iMac - ₹1,74,900 (was ₹1,34,900)
  • Mac Mini - ₹94,900 (was ₹59,900)
  • Mac Studio - ₹2,79,900
  • iPad Pro (M5) - ₹1,39,900 (was ₹99,990)
  • iPad Air - ₹89,900 (was ₹64,900)
  • iPad - ₹49,900 (was ₹44,900)
  • iPad mini - ₹69,900 (was ₹49,900)
  • Apple TV 4K - From ₹25,900 (was ₹14,900)
  • HomePod - ₹44,900 (was ₹32,900)
  • HomePod mini - ₹15,900 (was ₹9,900)

The cost of iPhones remains unchanged for now.