Indian OTT at a Crossroads: Vikramaditya Motwane on the Need for Creative Freedom
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Indian filmmaker Vikramaditya Motwane believes the country's OTT platforms are at a critical juncture. As data-driven formulas begin to take precedence over creative ambition, Motwane warns that this could lead to a stifling of original ideas. He urges writers and creators to be given the freedom to experiment and push boundaries, citing shows like 'Bads of Bollywood' as proof that audiences are receptive to innovation. Motwane, who directed the hit series 'Black Warrant', notes that OTT's early years were marked by unparalleled creative freedom. However, he fears that this freedom may be curtailed, just as the medium was starting to reach new heights. 'Bads of Bollywood', a Netflix original directed by Aryan Khan, is a prime example of a show that has taken risks and paid off. The series, which has topped IMDb's Most Popular Indian Series of 2025, delves into the world of Bollywood and features a star-studded cast. The recent 'Just Too Filmy Best of OTT' roundtable, which featured industry experts and stars, highlighted the need for creative freedom in Indian OTT. Motwane's message is clear: by giving writers and creators the space to experiment, Indian OTT can continue to thrive and produce innovative content that resonates with audiences.
