Ram Charan's Peddi has lost all momentum after a record opening, with the film suffering successive drops in daily collections over the first week.
The film, which stars Ram Charan and Janhvi Kapoor, had opened at ₹69 crore net in India and over ₹100 crore gross worldwide on Thursday.
However, it has seen a continued slide in collections, with a drop of 65% on Monday and smaller but substantial drops on Tuesday and Wednesday.
On its eighth day, the sports drama earned merely ₹6.30 crore net domestically, taking its domestic earnings to ₹193.55 crore net (₹230 crore gross).
The film has now earned just over $5 million internationally, with a global haul of ₹279 crore gross after eight days.
The pan-India dream that didn't pan out, Peddi was released and marketed as a big launch taking place in Bhopal, but it has not made any significant impact at the ticket window.
One of the reasons for the film's flatlining after a strong start could be the controversy around how the film's female lead, Janhvi Kapoor, has been portrayed.
The loss in momentum means that Peddi will now take some time to cross the ₹300 crore mark, ending its first week behind the lifetime collections of films like OG (₹295 crore), Mana Shankara Vara Prasad Garu (₹300 crore), and Mahavatar Narsimha (₹325 crore).
