Sonu Nigam Brings Jaipur to Its Feet with Electrifying Concert, Marking a Milestone for Deewana Tera Tour
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Jaipur, a city steeped in rich cultural heritage, witnessed a spectacular night on January 18, as Sonu Nigam took center stage at Zee Studios, Sitapura. The renowned singer's live performance drew a packed audience, capping off a successful chapter of his Deewana Tera Tour, co-produced by Kognivera and Fever Live. The event brought together fans from across Jaipur and neighboring regions, showcasing the city's growing appetite for high-end live music experiences. Before the concert, a ceremonial unveiling of the Kognivera Polo Cup Trophy took place, marking the official introduction of the prestigious award. His Highness Sawai Padmanabh Singh, Maharaja of Jaipur and international polo player, unveiled the trophy in the presence of dignitaries and industry leaders. This momentous occasion highlighted Jaipur's enduring connection to heritage-led sporting traditions while positioning the Polo Cup as a symbol of modern excellence. As Sonu Nigam began his performance, the evening unfolded into a deeply engaging live experience. With his unique ability to connect with audiences across generations, the singer delivered a performance marked by emotional depth, musical range, and high audience engagement. The crowd responded with heartfelt sing-alongs and sustained applause, creating an atmosphere that felt both intimate and expansive. Speaking about the event, Kamlesh Sharma, Managing Director of Kognivera, said, "The Kognivera Polo Cup represents a celebration of sport, heritage, and modern excellence. Unveiling the trophy in Jaipur was a fitting way to introduce the Cup to a wider national audience and reflect its values." Ramesh Menon, Chief Executive Officer of Fever Network, highlighted the significance of the evening within the larger tour, stating, "Jaipur delivered an incredible response to Sonu Nigam's live concert. The evening reflected what live experiences are capable of today, bringing together music, culture, and meaningful partnerships.
