Days before the release of Ram Charan and Janhvi Kapoor-starrer Peddi on June 4, terms between the exhibitors and producers in Telangana have reached a stalemate. The Telangana Exhibitors Association is firm on a percentage-sharing agreement, while the Telugu Film Chamber of Commerce reminds them otherwise.
Telangana exhibitors want a percentage-sharing agreement instead of the rental basis, which is the norm now. Over 180 exhibitors stand firm that changes must come, starting with the release of Peddi. Producers are already sharing revenue with multiplex chains, so why avoid extending the same to them, was their question.
Exhibitors also object to the proposed system to grade single screens and oppose ticket hikes. Producer Daggubati Suresh Babu sent a letter to the Telangana Film Chamber of Commerce, agreeing to release Peddi without hindrance with terms for ticket hikes.
Given that the exhibitors have called it ‘unfair’ if terms are not reached and Peddi is not exhibited in single screens, they are not against screening the film. However, it seems the exhibitors and producers have reached a stalemate, despite having agreed on May 15. With only a few days left for the release of Peddi, it remains to be seen if they reach a satisfactory agreement.
