Democrats Gear Up for House Takeover with $272 Million Ad Blitz

House Majority PAC is reserving $272 million in TV and digital spots, mostly targeting seats held by Republicans.

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The House Majority PAC has outlined its plans to spend $272 million in television and digital advertising ahead of the November midterm elections, targeting seats currently held by Republicans.

The ad spending plan offers a road map to Democrats' strategy for retaking the House and their top targets six months before the midterms.

Most of the money will be spent in media markets from Miami to Phoenix to Philadelphia, where the most competitive races will determine whether President Trump keeps his Republican majority.

Democrats are attempting to seize upon Trump's slumping job approval ratings and public dissatisfaction over inflation and the economy.

The super PAC has reserved nearly 80% of its advertising in GOP-held seats, reflecting a more optimistic outlook from the committee.

Some of this year's reservations include nearly $20 million in Florida, $13 million in the Philadelphia area, and $13 million in Harlingen, Texas.