Nancy Lieberman believes Caitlin Clark's impact on the WNBA goes far beyond what happens on the court. The WNBA legend said Clark's arrival helped bring millions of new fans to the league and played a major role in creating the conditions for the WNBA's new collective bargaining agreement.
The deal includes major salary increases, a much larger salary cap, expanded player benefits, and a new revenue-sharing model that could reshape the league's future.
Nancy Lieberman credits Caitlin Clark for WNBA salary growth Speaking about Clark's influence, Nancy Lieberman said the Indiana Fever star brought unprecedented attention to the WNBA after entering the league in 2024 following her record-breaking college career at Iowa.
“She's a generational player. She came with a fan base of millions, and it's helping the league,” Lieberman said.
Lieberman went even further when discussing the league's new labor agreement. “They don't get the $2.2 billion collective bargaining agreement, honestly, without her being there.”
The tentative agreement reached in March between the WNBA and the Women's National Basketball Players Association includes significant salary increases, a much larger team salary cap, improved family planning support, upgraded facilities, and the league's first revenue-sharing model.
Lieberman said Clark's popularity has brought more media coverage and introduced new fans to other stars across the league.
