The upcoming World Cup in North America has been marred by price gouging, with ticket prices soaring into the thousands. FIFA's use of demand-driven dynamic pricing has made ticket-buying stressful and unpredictable.
Angry fans have prompted the New York and New Jersey attorneys general to serve FIFA with subpoenas, compelling it to open up about its sales tactics.
FIFA's stated target is a projected record of $11 billion in revenue, with a significant portion expected to be redistributed to its 211 member nations.
However, critics argue that the high prices are making the tournament inaccessible to ordinary fans, with many being forced to pay exorbitant amounts for tickets, accommodation, and transportation.
Local businesses are also feeling the pinch, with hotel bookings tracking below initial forecasts and prices of less desirable games dropping.
