Apple Inc. has outlined a refreshed artificial intelligence (AI) strategy at the Worldwide Developer Conference (WWDC), marking a significant shift under new CEO John Ternus. The tech giant aims to improve individuality and ecosystem play across iPhone, iPad, Mac, Apple Watch, and Apple TV.
Tim Cook, in his final keynote as CEO, thanked developers and Apple's community, highlighting the momentum defining app experiences for users. There are now 1000 new app submissions by developers to the App Store every hour.
Focus areas include platform improvements, trust, and safety, as well as a 'big leap forward' for Siri. The macOS Golden Gate is built on the premise of 'attention to details,' with refinements such as diffusing content for better legibility and depth effect.
Apple has reworked parts of all operating systems to improve responsiveness, allowing iPhone and iPad apps to launch up to 30% faster. Content is also quicker to process, and data transfer between devices has been enhanced.
The company is adding a suite of child safety features, including control over what children can see, who they can talk to, and guidance for digital content consumption. Parents will be able to unlock content and apps at any time.
Apple's AI pivot begins with iOS 27, iPadOS 27, macOS Golden Gate, watchOS 27, and tvOS 27, which will unlock deeper utility for users. The ability to contextualise responses and tasks with information across Apple devices will be a key feature.
