Canva and Adobe are leading the charge in the adoption of agentic AI, a technology that enables humans and AI to collaborate seamlessly in creative workflows.
Canva's Melanie Perkins credits one of the company's engineers for curating the analogy of an orchestra to describe the new direction the 13-year-old platform is taking.
Adobe too, announced a new creative agent across their platforms, leveraging a Foundry architecture that gives companies freedom to train Adobe's Firefly models with their guidelines and data.
Collaborative design tool Figma has introduced an Anima agent, often called 'God Mode', which can automate UI designs and convert ready designs into production-ready code.
Canva's acquisition of Australian AI companies Simtheory and Ortto this month, adds substance to a sharpened agentic workspace focus.
The keynote comes on the back of strong momentum, with 265 million monthly active users of which 31 million are paid subscribers, and $4 billion in annualised revenue.
Adobe's new Firefly AI Assistant can orchestrate and execute complex, multi-step workflows across Firefly, Photoshop, Premiere, Lightroom, Express, and Illustrator.
David Wadhwani, President, Creativity & Productivity Business at Adobe, says this is a 'new era of agentic creativity, where you direct how your work takes shape and your perspective, voice and taste become the most powerful creative instruments of all'.
