Bollywood's Paid Hype Epidemic: Hrithik Roshan Backs Yami Gautam's Call for Change
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{ "title": "Bollywood's Paid Hype Epidemic: Hrithik Roshan Backs Yami Gautam's Call for Change", "article": "Bollywood actor Yami Gautam has sounded the alarm on a concerning trend in the industry: paid hype. In a recent X post, she described the practice of spreading negativity against other actors or films in exchange for money as a 'plague' that threatens the future of Indian cinema. Yami, who has worked with Hrithik Roshan in the film Kaabil, called for unity among producers, directors, and actors to address this issue and discourage it. According to Yami, this 'monster of a trend' is not only harming the industry but also depriving audiences of genuine feedback. She urged her colleagues to come together to stop this 'termite of a culture' and protect the integrity of film making. Hrithik Roshan, a fellow industry professional, showed his support for Yami's stance. He emphasized the importance of journalists' freedom to express their true opinions, which is essential for the growth and evolution of the industry. Without honest feedback, he argued, there can be no job satisfaction or growth for anyone involved. Yami's comments come as the film industry grapples with the consequences of this trend. The South film industry, for instance, has maintained a strong sense of unity, which has helped it avoid such practices. Yami hopes that her colleagues will join her in addressing this issue and promoting a healthier environment for film making. The Indian film industry has the potential to thrive and produce world-class content, but it needs to be protected from the negative impacts of paid hype. By working together, industry professionals can create a more positive and supportive environment that benefits everyone involved."
