Hrithik Roshan Backs Yami Gautam's Fight Against Paid Film Hype in Bollywood
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Bollywood is grappling with a growing issue: paid film hype. Actor Yami Gautam recently spoke out against the practice of planting negative stories about films or actors unless money is paid for promotional coverage. This 'plague' could have far-reaching consequences for the industry. Yami expressed her concerns, stating that this trend of 'giving money under the guise of marketing a film to create hype' is a form of extortion. She warned that it's a 'monster' that will eventually affect everyone. The practice, which has been ongoing for several years, involves spreading negativity about other actors or projects in exchange for payment. Actor Hrithik Roshan, who has worked with Yami in the past, has come out in support of her stance. He emphasized the importance of journalists having the freedom to express their honest opinions, without fear of retribution. This, he believes, is essential for growth and improvement in the industry. Yami's comments come ahead of the release of her upcoming film, Dhurandhar, directed by her husband Aditya Dhar. The movie, which stars Ranveer Singh, Sara Arjun, and other prominent actors, has been in the headlines for negative reasons in the past. However, Yami's focus is on addressing the broader issue of paid film hype, which she believes could have serious consequences for the industry's future.
