Ralph Lauren Unveils Iconic Team USA Olympic Uniforms for Milan Cortina Games

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Ralph Lauren has unveiled the stunning Team USA Olympic uniforms for the Milan Cortina Winter Olympics, blending vintage charm with modern style. The formal opening ceremony look features a bold, patterned knit sweater paired with tailored cream trousers and a matching wool coat. In contrast, the closing ceremony outfit boasts a graphic puffer coat inspired by vintage ski kits over a vibrant color-blocked sweater. According to David Lauren, Chief Branding and Innovation Officer at Ralph Lauren, the goal is to create timeless pieces that athletes and fans will cherish forever. The Team USA collection, available to the public, reflects this vision, incorporating classic red, white, and blue patterns on knits and winter staples like bomber jackets and hockey jerseys. The design process is a meticulous 2 1/2-year journey, involving input from athletes and brainstorming sessions. The Ralph Lauren team has been crafting Team USA's Olympic apparel since 2008, with the 2028 Los Angeles games already in the works. The cultural significance of Olympic uniforms is not lost on David Lauren, who notes that they become coveted collector's items. In fact, international athletes often seek out Team USA's designs, which are sometimes traded or used as bargaining chips in the Olympic village. Snowboarders Brenna Huckaby and Red Gerard shared with The Associated Press that swapping team sweaters and jackets with other nations is a cherished tradition. While Huckaby rarely trades her Team USA gear, she acknowledges the challenge of deciding what to part with amidst the excitement of the Games. As the Milan Cortina Olympics approach, Ralph Lauren's iconic uniforms are set to make a lasting impression on the global stage.