Actor Tom Holland has shared an update about the trailer of his upcoming film, Spider-Man: Brand New Day. Taking to Instagram, Tom teased an innovative and interactive campaign unlike anything seen before.
In the video, after introducing himself, Tom said, 'We are working on something incredibly exciting for the release of the Spider-Man: Brand New Day trailer.' He also said, 'We are doing something that has never been done before. Follow along as a Brand New Day starts across the world, and some of our greatest fans are going to help us release pieces of our new trailer...I'm passing it over to fans. This is all about community. This is all about being together.'
The campaign introduces a first-of-its-kind global fan-driven trailer launch, where select fans from different regions will play a pivotal role in unveiling segments of the much-awaited trailer.
Spider-Man: Brand New Day has been directed by Destin Daniel Cretton and features Tom Holland, Mark Ruffalo, Michael Mando, Jon Bernthal, Sadie Sink, Zendaya, and Jacob Batalon. The film is set to release in theatres on July 31.
