Yami Gautam Slams Bollywood's Paid Hype Culture: 'Extortion' Threatens Industry's Future
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In a scathing post on X, actress Yami Gautam has spoken out against the growing practice of paying for marketing hype in Bollywood. As her husband, director Aditya Dhar, prepares to release his film Dhurandhar, starring Ranveer Singh, Yami claims that those who refuse to pay are targeted with negative coverage. She calls this a form of extortion and a 'plague' that could harm the industry's future. Yami urges producers, directors, and actors to unite and put an end to this culture, which she believes is 'accessible to anyone' and can be used to spread negativity. She also warns that if the truth about this practice is exposed, it will reveal a 'not-so-pretty picture' for many in the industry. Yami's comments come as Dhurandhar has been making headlines for negative reasons, despite its star-studded cast, which includes Ranveer Singh, Sara Arjun, and Sanjay Dutt. With her husband's film on the cusp of release, Yami is speaking out to protect the industry's environment and preserve the joy of filmmaking.