Andy Burnham's cheeky charm has won over Labour MPs, but can it translate to electoral success?
After winning a by-election, Burnham is being touted as a potential replacement for Sir Keir Starmer, but his popularity is already waning in opinion polls.
Despite the challenges, Burnham's charisma has been compared to that of Boris Johnson, who united Conservative voters and led the party to a landslide victory in 2019.
However, history suggests that the honeymoon period for new leaders is short-lived, with poll gains often disappearing within 400 days.
