Aamir Khan Proposes Innovative Pay-Per-View Model for Bollywood
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Bollywood Superstar Aamir Khan has called for a new approach to movie releases, suggesting a pay-per-view window after the theatrical run. Speaking at the Hindustan Times Leadership Summit, Khan emphasized the need for a fresh approach to reach audiences and provide producers with additional revenue streams. Khan's proposal involves creating a pay-per-view stage for major releases, allowing viewers to access the film before it becomes available on streaming platforms. He cited his recent release, Sitaare Zameen Par, as an example of this model's potential, noting the positive response from neuro-atypical and disabled audiences. Aamir Khan's journey from a young actor to a pioneering force in Bollywood is a testament to his courage and conviction. He recalled a pivotal moment when he turned down a film project that he didn't believe in, choosing to prioritize his artistic vision over commercial success. This decision marked a turning point in his career, allowing him to take risks and push boundaries in his work. Throughout his career, Khan has demonstrated a commitment to original storytelling and bold filmmaking. His production house, Aamir Khan Productions, has backed critically acclaimed films like Lagaan, Taare Zameen Par, and Dangal. Last year, his comedy-drama Laapataa Ladies was selected as India's official entry to the Oscars. In a conversation with HT's chief managing editor, Sonal Kalra, Khan shared valuable lessons on choosing creative projects, trusting oneself, and challenging the status quo. He emphasized the importance of prioritizing artistic vision over practical considerations, citing his experience with the emotional scene in Rang De Basanti. The conversation also took a personal turn, with Khan speaking fondly of his family and relationships. He reflected on his experiences with his partners, including Gauri Spratt, Reena Dutta, and Kiran Rao, noting that they remain close despite their marriages ending. In conclusion, Aamir Khan's innovative approach to movie releases and his commitment to artistic vision serve as a beacon for the film industry. His story is a testament to the power of courage, conviction, and self-trust in achieving success and making a lasting impact.
