Meghalaya Chief Minister Conrad K Sangma presented the 'Icon of the Year Award' to Shillong-based rapper Reble at the Hello Meghalaya Music Awards on World Music Day.
Reble, the stage name of singer-rapper Daiaphi Lamare, features on the soundtrack of the Bollywood film Dhurandhar and has emerged as a symbol of Meghalaya's growing presence in India's mainstream entertainment industry.
The Chief Minister unveiled plans to transform the state into a national hub for music, filmmaking, and digital content creation, including a Film City and Film Institute in Shillong and a Music Institute in Tura.
Reble's distinctive rap style and contemporary sound represent a new generation of artists from Meghalaya who are leveraging digital platforms and original content to reach audiences far beyond the Northeast.
The state-backed Hello Meghalaya OTT platform has played a key role in nurturing local talent, with over 380 creators and filmmakers supported and over 1,000 pieces of content hosted.
The CM's Grassroots Music Programme now supports over 7,000 artists across Meghalaya, as the state expands its investments in music, film, and digital content.
