Actor and producer Alia Bhatt has announced Eternal Kids, a new segment of her production company Eternal Sunshine Productions, dedicated to creating imaginative and heartwarming content for children.
The initiative already has multiple projects in the pipeline, including a story inspired by characters and tales created by her grandfather, 'There's C and G and M', and 'OOLANGOO', a mysterious creature so unique that her mother had to invent a new word for it while telling the tale.
Another project, 'Adventures of Ed-a-Mamma', will expand the world of the children's book inspired by Alia's sustainable kidswear brand Ed-a-Mamma.
The announcement comes on Alia's 33rd birthday, and fans have showered the initiative with love in the comments section.
Alia and her sister, Shaheen Bhatt, are also working on another project: a Prime Video Original film titled Don't Be Shy, written and directed by Sreeti Mukeri.
Alia is awaiting the release of her upcoming film Alpha, the seventh instalment in the YRF Spy Universe, scheduled to release in theatres on July 10.