US hotels are counting on the upcoming World Cup to boost tourism and overcome a slump that has weighed heavily on business since President Donald Trump's policies took effect.
The US hospitality sector has been reeling from a tourism slump, with foreign visitors dropping by 5.4% in the first eleven months of 2025, according to official data.
Industry professionals attribute the decline to Trump's policies, including tariffs on foreign goods, broadsides against other countries, and tightening immigration rules.
Hoteliers hope that the World Cup, which will attract 20-30 million tourists and generate $30 billion for the US economy, will eclipse wariness over Trump's policies.
The event, set to take place from June 11 to July 19, will see eleven US cities host matches, with destinations across the country hoping to benefit from international visitors extending their trips and traveling between markets.
