The Delhi high court has announced plans to issue orders protecting actor Allu Arjun's personality rights by preventing unauthorized use of his name, image, and identity.
A bench of Justice Tushar Rao Gedela made this observation while questioning the actor's decision to approach the Delhi High Court, remarking, 'Why are you here? There are five states in between.'
Allu Arjun sought protection of his personality rights, alleging that his persona was being commercially exploited through merchandise such as T-shirts and mugs bearing his image, including a registered trademark of his name.
He also pointed out that unlike other actors who approached the court for protection of his personality rights, he holds 26 registered trademarks in his name.
The suit further stated that several AI platforms used generative artificial intelligence and machine learning technologies to replicate his voice and create digital avatars and deepfake content without his consent.
Meta's lawyer opposed the actor's prayer for a global take down but agreed that it would take down the URLs as ordered by the court.
