Trump's Kei Car Push Sparks Hopes for Toyota Hilux in the US
Trump hinted Kei cars might enter the US, sparking buzz that Toyota’s Hilux could follow—despite safety rules and tariffs that have kept it out of the market.
President Donald Trump's recent comments have sparked speculation that Toyota's iconic Hilux pickup truck could soon hit the US market. Currently, the heavy-duty vehicle is not sold in the US due to safety concerns and the 'Chicken Tax,' a 25% tariff on imported light trucks.
The buzz around Kei cars entering the US market was sparked by Trump's comments on Thursday, where he expressed interest in allowing these small, affordable vehicles into the country. Trump, who recently visited the US and saw Kei cars on the streets, said he has discussed the matter with Transportation Secretary Sean Duffy and plans are underway to approve them.
However, Duffy admitted that Kei cars may not be suitable for US freeways, but their affordability could be a selling point for some US consumers. The department is working to determine what can be done to make these vehicles viable in the US market.
The 'Chicken Tax,' a 1964 law, prohibits the import of Kei trucks due to a 25% tariff and strict safety and emissions rules. If the tariff is relaxed or exempted, it could pave the way for the Toyota Hilux to enter the US market.
While no concrete plans have been released, Trump's comments have sparked hope among Hilux fans and industry observers. If the Kei car push leads to changes in US trade policies, it could have significant implications for the automotive industry and consumers alike.
