At the World Cup, the hydration breaks have turned into high-speed beer runs. Fans are taking advantage of the three-minute pauses to grab a drink, with some stadiums even offering beer vendors to deliver to their seats.
While FIFA insists the breaks are for player safety, they've become a welcome opportunity for thirsty supporters to reload. In the US, fans are taking full advantage, with some even getting their beers delivered to their seats.
The breaks have turned this into the booziest World Cup on record, with entire cities struggling to keep up with demand. Scottish supporters have even been known to drink Boston dry.
But not all fans are happy with the breaks. Some see them as a cash-grab, while others just want to focus on the game. However, for many, the hydration breaks have become a welcome chance to restock and enjoy the match.
