Stephen Curry has signed a landmark 10-year agreement with Li-Ning, marking a significant step forward for Curry Brand. The partnership, which extends Curry's global presence, encompasses basketball products, athleisure, and a full golf line.
Curry, 38, made the announcement on Instagram, stating that the deal represents a 'partnership of a lifetime.' The partnership's vision extends beyond footwear, aiming to inspire the next generation and change the game for good.
Curry's departure from Under Armour less than a year ago marked his entry into sneaker free agency, paving the way for this historic deal with Li-Ning.
